Cohort January 2025
Popup.fm
Popup.fm provides a branded virtual venue where artists host live, interactive, and
monetizable popup events. It empowers musicians to engage fans with exclusive content,
listening parties, tour promotions, and real-time commerce. The platform complements
existing social and streaming tools by enabling direct-to-fan monetization through ticket
sales, merch drops, and fan support.
Founded 2022
Industry / Vertical
MusicTech, Live Streaming, Creator Economy, B2C
Market Opportunity & Target Audience
The direct-to-fan monetization space is projected to generate $10 billion annually by 2030, as audiences
seek deeper, more exclusive engagement with artists. Popup.fm is uniquely positioned to meet this
demand with branded virtual venues for live, interactive fan experiences that turn fan attention into real
artist income. Unlike platforms such as Patreon, which focus on subscriptions and static content feeds,
Popup.fm creates real-time, event-based moments that drive fan purchases and build genuine connections.
The platform gives artists flexible ways to earn, from tickets and merch to exclusive drops and direct fan
support, all while strengthening their fan community.
Team
Lior Benderski - CEO & Founder
Entrepreneur with 15 years of experience in product
management across SaaS, media, and health tech sectors.
Former music journalist with deep industry knowledge and a
personal passion as a superfan.
Roee Tsur - Co-founder
Senior fullstack developer and entrepreneur.
Location & Stage
Headquarters:
Israel
Current Stage:
Concept launched
Investment or Incubation Status:
Bootstrapped; Early go-to-market phase
Contact
Lior Benderski
