The Startup Portfolio - Cohort One May 2025
Musical Beings
We are (all) Musical Beings.
Our dream is a world where everyone can feel musical – create music, play with music,
participate in music.
We develop a new type of electronic musical instruments that are highly intuitive and playful,
enabling beginners (focus on children) to jam and create from the very beginning.
Our instruments open new ways to make (and learn) music through creative play and sense of
success. They magically do so, by harnessing technology and putting it behind a tactile, screenless, intuitive design.
Founded 2022
Industry / Vertical
Musical Instruments, B2C, Music Education, Creative Play
Market Opportunity & Target Audience
The global educational toy and smart instrument market is projected to exceed $45 billion by 2027, driven
by growing parental demand for screen-free, creativity-enhancing products. Musical Beings is positioned at
the intersection of music making, creative play, and education. The go-to-market in phase one is focused
on “creative homes” in the US, particularly mid-to-high income families that actively invest in their children’s
skills and creative development. Early adopters are “musical homes”, families already engaged in music,
making them highly responsive to the product and ideal for organic market entry and word-of-mouth
growth.
Team
Market Opportunity & Target Audience
Specialist in strategy, operations, and experienced team leader
Ayal Rosenberg – Product & Co-founder
Creative technologist and technical designer
Yotam Doktor – Brand & Co-founder
Leads brand development and identity
Team Location & Stage
Headquarters:
Tel Aviv, Israel
Current Stage:
Advanced stage
Prototype (Beatnik), 300+ testing
sessions, 500+ pre launch
reservations, high profile product
endorsers.
Investment or Incubation Status:
Bootstrapped;
Closing pre-seed round
Contact